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Is Dangerous Data Worse Than No Knowledge?

Copyright (c) 2013 David Bramante

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Have you ever ever heard the expression, “Garbage In, Rubbish Out?” Properly having a commercial real estate CRM that you simply manually maintain as an agent through the years is not any higher, perhaps even worse than having no data in any respect.Whereas driving by way of Los Angeles’s Echo Park neighborhood, I noticed the above site visitors signal on the aspect of the road and I used to be reminded of that techie expression “GIGO.” It is virtually like unhealthy information is worse than no information at all, because if you’re advertising and marketing on crappy data, then you might be losing your time on garbage. How do real estate brokers begin their farms / databases?

Most commercial real estate brokers seize a big batch of information when they first begin within the enterprise, by getting a CSV file for a market area or farm of certain zip codes they wish to work in. Then they comb the internet one property owner at a time, or pay for services to collect telephone numbers, to allow them to start the “enjoyable” strategy of cold calling.Unfortunately, most telephone numbers are incorrect numbers or disconnected numbers, and the telephone numbers which are correct usually find yourself connecting you with an eighty+ yr old who loves to talk for forty five minutes however by no means desires to sell. And so agents work on this database for several years and the data gets more delta gamma tshirts and more inaccurate and unverified (“1 step ahead, 2 steps back”). Even good notes over time get misplaced and the proprietor data becomes more inaccurate as gross sales go unnoticed. Principally, a large data set of the agent’s CRM becomes complete rubbish and most actual estate brokers don’t desire to begin their database over after “engaged on it” for a number of years.Nicely there’s a much better means to do this if you’re a real estate agent or real estate broker The knowledge we offer for Los Angeles is up to date frequently and can keep your database CRM as updated as doable. It will be higher than something you have got used or could humanly create, and our system will stop rubbish from accumulating over time in your real estate CRM.

What’s the principle job of a real estate agent? The job of the real property agent, whether or not your a residential real estate agent or a business real estate broker, is to help clients purchase and promote actual estate… to not manage data. Unfortunately, based mostly on my expertise in real estate, you have to put on so many hats and try to master so many different departments that at times corners get reduce and the main points get over appeared.We imagine actual property agents have to do what they know how one can do best, which is characterize their purchasers and assist them transact, and never fumble round attempting to learn technology.We additionally consider that their information shouldn’t be made troublesome to entry or onerous to transfer… like some other corporations. Our online options are easy to make use of and master, intuitive for both new and experienced agents, and can be used concurrently on a number of devices (Pc desktop, iPhone, iPad), on a number delta gamma tshirts of working methods (Windows, Mac OS, Linux), and is mechanically backed up on the cloud (Amazon’s AWS server system) and might be accessed by you 24/7. This is data freedom.

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